Video killed The Radio Star, So What Comes Next?

Today, we’ve got some interesting insights from the guest speaker… and some abbreviations. So, week 2 list is…

ARPU – Average Revenue per User.

SEO – Search Engine Optimization.

WiFi - Usually referred as wireless internet, but.. is a trademark of the Wi-Fi Alliance, founded in 1999 as WECA (Wireless Ethernet Compatibility Alliance). The organization comprises more than 300 companies, whose products are certified by the Wi-Fi Alliance, based on the IEEE 802.11 standards (also called WLAN (Wireless LAN) and Wi-Fi). This certification warrants interoperability between different wireless devices.

SMS (or Text) – Short message service, via mobile phone.

RSS – Really Simple Syndication.

HTML – Hyper text Markup Language.

Metcalf’s Law – Translates the number of connections in a network into value for the network. With everyone connected we have: n(n-1)/2 conversations and a value of n(n-1)*$. The community value is the sum of individual values in the network.

Opt-In – the user must give permission before any use of personalized info.

Opt-Out – the user can choose not to receive any solicitation. Otherwise, his/her information (incl. e-mail) can be used or sold.

Spam – rubbish e-mails one receives.
Interesting that “Spam is a popular Monty Python sketch, first televised in 1970. In the sketch, two customers are trying to order a breakfast from a menu that includes the processed meat product in almost every dish. The term spam (in electronic communication, and general slang) is derived from this sketch”

Why I receive so much spams?

There are several reasons. One common reason is that your e-mail address was sold by a website you registered to (Opt-Out or No Restrictions), the other one is by accessing “unethical” websites (warez, crack, MP3 downloads or porn) that reads your e-mail inside local cookie files… latest browsers might protect you against it.

RFID – Radio Frequency Identification. Works by embedding a small; electronic circuit into the labeling of a package. Allows for tracking just as a FEDEX package.

Individualization allows the online world to? Be more adaptative, secure and intelligent.

Useful category breakdown of online user activity is: commerce, communications, content and search.

Do you remember those traveler reviews on Expedia website? They are an example of “Quality Cues”.

The Hidden Pixel – A method of multi-site cookie. It hides an image file in the same color of the background. Invisible to the user. Used to outsource website tracking to a firm specializing in online metrics.

Video killed the radio star, so what comes next?



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