INTELECTOL for the Cold Call !

Although I use to read lots of blogs, I’ve never imagined myself writing one. Yes, we all will have to; I mean the Internet Marketing class.

Internet Marketing is a new elective course at London Business School by Prof Dan Goldstein, also new are the teaching tools and method. First of all, there is no course binder, but a book / no info in the school’s portal, but in the blogs / I wonder it hadn’t a final quiz too.. Nobody knows how it’s going to be or end, that’s why I consider myself a Guinea Pig in this course.

Ok, so lets get down to what I am planning to write in my blog. I’ve heard today in class that we will have to understand, and remember, all terminologies abbreviations, technologies and etc. Time for MEMORIZATION! For this reason I will mostly write about those terminologies so that you don’t need to get any INTELECTOL® tablets.

For Week 1 they are:

Virtuous Cycle for Net Growth
Web sites/content > Consumer and Business internet access > Popular fascination.. and back again

Re-check the Production, Selling and Brand Management concepts

GPT
General Purpose Technologies: Fundamental breakthroughs, causing numerous spin-offs and associated inventions

The three GPT
Digital Revolution, Networking and Individualization

DNI
Digital Network Individualization

Moore Law
The number of transistors that can be placed inexpensively on an integrated circuit has increased exponentially, doubling approximately every 18 months (applies to other contexts)

Digital Convergence
Merging of industries, technologies and content that used to be separated (ie. iPhone).

Steps in Digitizing Marketing
Archive > Substitute > Redesign

Surround Picture Technology IPX
Used to perform a 3D scan of something

IMDB
Internet Movie Database

CPC
Cost per Click

CPA
Cost per Action (corrected - thx to Davexpc)

ah, a video to kickstart Internet Marketing mindset....