Damn It Feels Good to be.. Blogger

Since I became Guinea Pig, I started reading more about the internet business, marketing opportunities and online tools. And AdSense was one of them. I installed it in this blog and made $15.70 in three weeks! Is it attractive to be a professional blogger after the MBA? Let's see:

My base case:
Simple blog, 320 page views from UK, US, Canada and Brazil. Three AdSense components: content, search and feed. Implemented: 1 super search, 3 content ads and 1 feed ad. And the results are:



So, let's say that as a professional blogger I would, write interesting topics with a goal of a $200,000 salary. Assuming that the number of clicks on ads will raise linearly with number of unique visitors, and that ads' content will be more accurate as I post more content, the back of envelope calculation tells me that I would need 10,043 page impressions and 100,057 queries on my super search (per day!).

Do you think it's a good idea to be a professional blogger?

Some week 3 notes...

Web Chain – is the sequence of steps taken as the result of an online contact. It can be as short as a single click.

NNR – No Notice Rate

CTR – Click Through Rate

(1-NNR)(1-CTR) = User notices Ad but doesn’t click (In practice, difficult to measure/identify) Google made a study on eye-tracking. Find more details on Internet Marcoting.

PCR – Prospect Conversion Rate

OIB – Offline Induced Buy Rate

RR – Repeat Buyer Rate

OBR – Offline Buying Rate

LTV (or CLV) – Customer Lifetime Value. It’s the present value of the potential cash flow generated by the customer relationship.

Customer Equity = LTV + First Purchase Contribution – Acquisition Cost
Web benefits to firms can come in two different flavors: Improved Processes and Revenue Benefits.

They way an engineer summaries it:

It’s important that the Brand Strategy is connected to Online Presence. To do so, we can work on Customer-based brand equity. Refer to Keller’s framework.

Domain Name – Hierarchical naming structure that provides a symbolic representation of hosts on Internet. (Example: London.edu). It’s part of the organization’s brand on Internet. One domain name can be linked to different IP addresses. One IP address can have several alias or domain names. A good domain name will boost Memorability. Are you confused? get to know why here.

IP – Internet Protocol

IP address – example 192.168.0.1

“Lean back” media consumption - prospective consumers are in a passive entertainment mode (TV ad).

“Lean-forward” media – online users are more in a problem-solving mode
Internet is the natural glue for integrated marketing: Advertising, Sponsorships, Promotions, PR and e-mail.

Now have fun..