It takes only 4 chords to become a musician (plus one singer to have your own band).
I think I will apply for a position on "No Donuts for Hilda!"
If you like this blog, look at my sponsors' offers...
Wednesday, 28 January 2009
Tuesday, 27 January 2009
Damn It Feels Good to be.. Blogger
Since I became Guinea Pig, I started reading more about the internet business, marketing opportunities and online tools. And AdSense was one of them. I installed it in this blog and made $15.70 in three weeks! Is it attractive to be a professional blogger after the MBA? Let's see:
My base case:
Simple blog, 320 page views from UK, US, Canada and Brazil. Three AdSense components: content, search and feed. Implemented: 1 super search, 3 content ads and 1 feed ad. And the results are:
So, let's say that as a professional blogger I would, write interesting topics with a goal of a $200,000 salary. Assuming that the number of clicks on ads will raise linearly with number of unique visitors, and that ads' content will be more accurate as I post more content, the back of envelope calculation tells me that I would need 10,043 page impressions and 100,057 queries on my super search (per day!).
Do you think it's a good idea to be a professional blogger?
Some week 3 notes...
Web Chain – is the sequence of steps taken as the result of an online contact. It can be as short as a single click.
NNR – No Notice Rate
CTR – Click Through Rate
(1-NNR)(1-CTR) = User notices Ad but doesn’t click (In practice, difficult to measure/identify) Google made a study on eye-tracking. Find more details on Internet Marcoting.
PCR – Prospect Conversion Rate
OIB – Offline Induced Buy Rate
RR – Repeat Buyer Rate
OBR – Offline Buying Rate
LTV (or CLV) – Customer Lifetime Value. It’s the present value of the potential cash flow generated by the customer relationship.
Customer Equity = LTV + First Purchase Contribution – Acquisition Cost
Web benefits to firms can come in two different flavors: Improved Processes and Revenue Benefits.
They way an engineer summaries it:
It’s important that the Brand Strategy is connected to Online Presence. To do so, we can work on Customer-based brand equity. Refer to Keller’s framework.
Domain Name – Hierarchical naming structure that provides a symbolic representation of hosts on Internet. (Example: London.edu). It’s part of the organization’s brand on Internet. One domain name can be linked to different IP addresses. One IP address can have several alias or domain names. A good domain name will boost Memorability.Are you confused? get to know why here.
IP – Internet Protocol
IP address – example 192.168.0.1
“Lean back” media consumption - prospective consumers are in a passive entertainment mode (TV ad).
“Lean-forward” media – online users are more in a problem-solving mode
Internet is the natural glue for integrated marketing: Advertising, Sponsorships, Promotions, PR and e-mail.
Now have fun..
My base case:
Simple blog, 320 page views from UK, US, Canada and Brazil. Three AdSense components: content, search and feed. Implemented: 1 super search, 3 content ads and 1 feed ad. And the results are:
So, let's say that as a professional blogger I would, write interesting topics with a goal of a $200,000 salary. Assuming that the number of clicks on ads will raise linearly with number of unique visitors, and that ads' content will be more accurate as I post more content, the back of envelope calculation tells me that I would need 10,043 page impressions and 100,057 queries on my super search (per day!).
Do you think it's a good idea to be a professional blogger?
Some week 3 notes...
Web Chain – is the sequence of steps taken as the result of an online contact. It can be as short as a single click.
NNR – No Notice Rate
CTR – Click Through Rate
(1-NNR)(1-CTR) = User notices Ad but doesn’t click (In practice, difficult to measure/identify) Google made a study on eye-tracking. Find more details on Internet Marcoting.
PCR – Prospect Conversion Rate
OIB – Offline Induced Buy Rate
RR – Repeat Buyer Rate
OBR – Offline Buying Rate
LTV (or CLV) – Customer Lifetime Value. It’s the present value of the potential cash flow generated by the customer relationship.
Customer Equity = LTV + First Purchase Contribution – Acquisition Cost
Web benefits to firms can come in two different flavors: Improved Processes and Revenue Benefits.
They way an engineer summaries it:
It’s important that the Brand Strategy is connected to Online Presence. To do so, we can work on Customer-based brand equity. Refer to Keller’s framework.Domain Name – Hierarchical naming structure that provides a symbolic representation of hosts on Internet. (Example: London.edu). It’s part of the organization’s brand on Internet. One domain name can be linked to different IP addresses. One IP address can have several alias or domain names. A good domain name will boost Memorability.
IP – Internet Protocol
IP address – example 192.168.0.1
“Lean back” media consumption - prospective consumers are in a passive entertainment mode (TV ad).
“Lean-forward” media – online users are more in a problem-solving mode
Internet is the natural glue for integrated marketing: Advertising, Sponsorships, Promotions, PR and e-mail.
Now have fun..
Monday, 26 January 2009
New Cadbury's Ad ! Eyebrow
It was mentioned today in class, and I just saw the latest version on TV. It was launched 3 days ago - already in YouTube. Several versions uploaded to YouTube, sums +100,000 visits in 3 days !!!
Best so far.
I wonder how Cadbury's online marketing team is capitalizing on it...
Week 3 notes coming soon...
Best so far.
I wonder how Cadbury's online marketing team is capitalizing on it...
Week 3 notes coming soon...
Tuesday, 20 January 2009
YouTube Addicted
As you might know by now, I am addicted to YouTube.
Here I post a very interesting video produced by a large Brazilian advertising company, DM9.
This video was produced and sent to DM9's clients in the end of year (holidays).
It's in English with Portuguese subtitles. Worth seeing it! Very inspirational.
Here I post a very interesting video produced by a large Brazilian advertising company, DM9.
This video was produced and sent to DM9's clients in the end of year (holidays).
It's in English with Portuguese subtitles. Worth seeing it! Very inspirational.
Most Searched Words...
... in the UK (source: google)
Fastest Rising
- iplayer
- iphone
- youtube
- yahoo mail
- large hadron collider
- obama
- friv
- jogos
- wiki
Most Popular
- bbc
- youtube
- ebay
- games
- news
- hotmail
- bebo
- yahoo
- jobs
Politicians (Most Popular)
- gordon brown
- david cameron
- barack obama
- tony blair
- sarah palin
- john mccain
- george osborne
- alistair darling
- boris johnson
- nicolas sarkozy
Recipes (Fastest Rising)
- cupcake
- meatballs
- rocky road
- crumble topping
- eaton mess
- pork belly
- rhubarb fool
- lemon posset
- honey comb
- beer batter
Finance terms (Fastest Rising)
- icesave
- hot uk deals
- natwest
- hmrc
- hbos
- money saving expert
- halifax
- barclays
- rbs
- lloyds tsb
Hottest tickets (Fastest Rising)
- oasis
- leonard cohen
- ac/dc
- the ashes
- steve coogan
- sos
- oliver
- gladiators
- tina turner
- nickleback
Video killed The Radio Star, So What Comes Next?
Today, we’ve got some interesting insights from the guest speaker… and some abbreviations. So, week 2 list is…
ARPU – Average Revenue per User.
SEO – Search Engine Optimization.
WiFi - Usually referred as wireless internet, but.. is a trademark of the Wi-Fi Alliance, founded in 1999 as WECA (Wireless Ethernet Compatibility Alliance). The organization comprises more than 300 companies, whose products are certified by the Wi-Fi Alliance, based on the IEEE 802.11 standards (also called WLAN (Wireless LAN) and Wi-Fi). This certification warrants interoperability between different wireless devices.
SMS (or Text) – Short message service, via mobile phone.
RSS – Really Simple Syndication.
HTML – Hyper text Markup Language.
Metcalf’s Law – Translates the number of connections in a network into value for the network. With everyone connected we have: n(n-1)/2 conversations and a value of n(n-1)*$. The community value is the sum of individual values in the network.
Opt-In – the user must give permission before any use of personalized info.
Opt-Out – the user can choose not to receive any solicitation. Otherwise, his/her information (incl. e-mail) can be used or sold.
Spam – rubbish e-mails one receives.
Interesting that “Spam is a popular Monty Python sketch, first televised in 1970. In the sketch, two customers are trying to order a breakfast from a menu that includes the processed meat product in almost every dish. The term spam (in electronic communication, and general slang) is derived from this sketch”
Why I receive so much spams?
There are several reasons. One common reason is that your e-mail address was sold by a website you registered to (Opt-Out or No Restrictions), the other one is by accessing “unethical” websites (warez, crack, MP3 downloads or porn) that reads your e-mail inside local cookie files… latest browsers might protect you against it.
RFID – Radio Frequency Identification. Works by embedding a small; electronic circuit into the labeling of a package. Allows for tracking just as a FEDEX package.
Individualization allows the online world to? Be more adaptative, secure and intelligent.
Useful category breakdown of online user activity is: commerce, communications, content and search.
Do you remember those traveler reviews on Expedia website? They are an example of “Quality Cues”.
The Hidden Pixel – A method of multi-site cookie. It hides an image file in the same color of the background. Invisible to the user. Used to outsource website tracking to a firm specializing in online metrics.
Video killed the radio star, so what comes next?
If you care to help Guinea Pig fund his MBA, please visit my sponsor's website (link on the right)
:-)
ARPU – Average Revenue per User.
SEO – Search Engine Optimization.
WiFi - Usually referred as wireless internet, but.. is a trademark of the Wi-Fi Alliance, founded in 1999 as WECA (Wireless Ethernet Compatibility Alliance). The organization comprises more than 300 companies, whose products are certified by the Wi-Fi Alliance, based on the IEEE 802.11 standards (also called WLAN (Wireless LAN) and Wi-Fi). This certification warrants interoperability between different wireless devices.
SMS (or Text) – Short message service, via mobile phone.
RSS – Really Simple Syndication.
HTML – Hyper text Markup Language.
Metcalf’s Law – Translates the number of connections in a network into value for the network. With everyone connected we have: n(n-1)/2 conversations and a value of n(n-1)*$. The community value is the sum of individual values in the network.
Opt-In – the user must give permission before any use of personalized info.
Opt-Out – the user can choose not to receive any solicitation. Otherwise, his/her information (incl. e-mail) can be used or sold.
Spam – rubbish e-mails one receives.
Interesting that “Spam is a popular Monty Python sketch, first televised in 1970. In the sketch, two customers are trying to order a breakfast from a menu that includes the processed meat product in almost every dish. The term spam (in electronic communication, and general slang) is derived from this sketch”
Why I receive so much spams?
There are several reasons. One common reason is that your e-mail address was sold by a website you registered to (Opt-Out or No Restrictions), the other one is by accessing “unethical” websites (warez, crack, MP3 downloads or porn) that reads your e-mail inside local cookie files… latest browsers might protect you against it.
RFID – Radio Frequency Identification. Works by embedding a small; electronic circuit into the labeling of a package. Allows for tracking just as a FEDEX package.
Individualization allows the online world to? Be more adaptative, secure and intelligent.
Useful category breakdown of online user activity is: commerce, communications, content and search.
Do you remember those traveler reviews on Expedia website? They are an example of “Quality Cues”.
The Hidden Pixel – A method of multi-site cookie. It hides an image file in the same color of the background. Invisible to the user. Used to outsource website tracking to a firm specializing in online metrics.
Video killed the radio star, so what comes next?
If you care to help Guinea Pig fund his MBA, please visit my sponsor's website (link on the right)
:-)
Monday, 12 January 2009
INTELECTOL for the Cold Call !
Although I use to read lots of blogs, I’ve never imagined myself writing one. Yes, we all will have to; I mean the Internet Marketing class.
Internet Marketing is a new elective course at London Business School by Prof Dan Goldstein, also new are the teaching tools and method. First of all, there is no course binder, but a book / no info in the school’s portal, but in the blogs / I wonder it hadn’t a final quiz too.. Nobody knows how it’s going to be or end, that’s why I consider myself a Guinea Pig in this course.
Ok, so lets get down to what I am planning to write in my blog. I’ve heard today in class that we will have to understand, and remember, all terminologies abbreviations, technologies and etc. Time for MEMORIZATION! For this reason I will mostly write about those terminologies so that you don’t need to get any INTELECTOL® tablets.
For Week 1 they are:
Virtuous Cycle for Net Growth
Web sites/content > Consumer and Business internet access > Popular fascination.. and back again
Re-check the Production, Selling and Brand Management concepts
GPT
General Purpose Technologies: Fundamental breakthroughs, causing numerous spin-offs and associated inventions
The three GPT
Digital Revolution, Networking and Individualization
DNI
Digital Network Individualization
Moore Law
The number of transistors that can be placed inexpensively on an integrated circuit has increased exponentially, doubling approximately every 18 months (applies to other contexts)
Digital Convergence
Merging of industries, technologies and content that used to be separated (ie. iPhone).
Steps in Digitizing Marketing
Archive > Substitute > Redesign
Surround Picture Technology IPX
Used to perform a 3D scan of something
IMDB
Internet Movie Database
CPC
Cost per Click
CPA
Cost per Action (corrected - thx to Davexpc)
ah, a video to kickstart Internet Marketing mindset....
Internet Marketing is a new elective course at London Business School by Prof Dan Goldstein, also new are the teaching tools and method. First of all, there is no course binder, but a book / no info in the school’s portal, but in the blogs / I wonder it hadn’t a final quiz too.. Nobody knows how it’s going to be or end, that’s why I consider myself a Guinea Pig in this course.
Ok, so lets get down to what I am planning to write in my blog. I’ve heard today in class that we will have to understand, and remember, all terminologies abbreviations, technologies and etc. Time for MEMORIZATION! For this reason I will mostly write about those terminologies so that you don’t need to get any INTELECTOL® tablets.
For Week 1 they are:
Virtuous Cycle for Net Growth
Web sites/content > Consumer and Business internet access > Popular fascination.. and back again
Re-check the Production, Selling and Brand Management concepts
GPT
General Purpose Technologies: Fundamental breakthroughs, causing numerous spin-offs and associated inventions
The three GPT
Digital Revolution, Networking and Individualization
DNI
Digital Network Individualization
Moore Law
The number of transistors that can be placed inexpensively on an integrated circuit has increased exponentially, doubling approximately every 18 months (applies to other contexts)
Digital Convergence
Merging of industries, technologies and content that used to be separated (ie. iPhone).
Steps in Digitizing Marketing
Archive > Substitute > Redesign
Surround Picture Technology IPX
Used to perform a 3D scan of something
IMDB
Internet Movie Database
CPC
Cost per Click
CPA
Cost per Action (corrected - thx to Davexpc)
ah, a video to kickstart Internet Marketing mindset....
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